Denim was founded in 1976 as a male fragrance brand for those who want a distinct and long lasting fragrance.

The brand first launched its renowned Aftershave and Deodorant Body Spray in three variants – Original, Black & Musk.

Since then, the brand has continued to grow. Today, Denim boasts a complete personal care line, ranging from fragrances to shaving products, designed to empower men who are comfortable in their own skin.

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